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Analyze how marketing influences customer value

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Analyze how marketing influences customer value. In your response, be sure to address the following questions:

1. What are some ways in which marketing can influence customer perceived value?
2. What are some factors that may limit the ability of marketing to influence customer perceived value?
3. What are some ways in which Kotler and Keller's modern marketing mix might inform the future of marketing?

Reference no: EM133340681

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