Analyze how marketing affects the decisions consumers make

Assignment Help Marketing Management

Reference no: EM133804940

Discussion Post: The Role of Marketing

What comes to mind when you consider the term marketing? Whether you are familiar with the concept (perhaps working in the field) or have a vague idea of what it means (i.e., unsure how it differs from advertising), it is almost a certainty that marketing has a significant impact on your decision making as a consumer. Think about some of your favorite brands, products that you must have in your fridge or pantry, or services that fall into the "necessities" column of your budget. How did marketing play a role in introducing those products and services to you and in influencing your decision to purchase them? In this Discussion, you will consider the impact of marketing on consumers, including yourself.

To Prepare:

1) Review this Learning Resources. Consider how consumers make decisions, as well as how marketing is used to condition consumers and affect their cultural mindsets.

Task

Post an analysis of the role of marketing on consumer decision making, to include the following:

1) In your own words, analyze how marketing affects the decisions consumers make.
2) Appraise the role of marketing in your life and how awareness can change the minds of consumers when buying products or services.
3) To support your analysis, identify two or three examples of marketing.

Reference no: EM133804940

Questions Cloud

Adjunct treatment for the conditions : 60 year old asian female with hypertension and diabetes presents to the FNP about ginkgo biloba as an adjunct treatment for the conditions

Which specific elements of the chapter do you think you will : Which specific elements of the chapter do you think you will be able to take with you into your career and use?

History of prescription BZD dependence : When providing primary care for a middle-aged woman with a history of prescription BZD dependence, you consider that:

History of falls causes her to be fearful of falling : Mona Caldwell, 64 y.o., Asian American. Slipped in the bathroom with a history of falls causes her to be fearful of falling

Analyze how marketing affects the decisions consumers make : analyze how marketing affects the decisions consumers make. To support your analysis, identify two or three examples of marketing.

Awake and mumbling incoherently : A 59-year-old African American male is brought to the ED by ambulance. He is awake and mumbling incoherently.

Crucial to quit smoking and avoid secondhand smoke : A common cause of COPD is smoking and is crucial to quit smoking and avoid secondhand smoke (Silverman, 2020).

Weight impact the risk of suffering back injury : How does weight impact the risk of suffering a back injury? Shifts the center of gravity, making you more likely to fall and injure your back

Idea of your personal tolerance for risk : FINM4000 Finance - Investment risk is often described as a simple spectrum, with stable assets like cash and fixed interest carrying less risk

User Account

All Pages