Reference no: EM13727636
Assignment : The Brand Effect
In this assignment, you will examine how target market selection and positioning relates to brand congruency and brand equity.
Background: Brands create immense value for a company. Developing and maintaining a brand for a product/service is a major initiative handled by the marketing manager. One of the most distinctive skill sets for this kind of professional is the ability to understand what key consumers are actually paying for when they buy a certain product.
Directions:
1. Research at least three peer-reviewed academic articles related to brand personalities, brand congruency, and brand equity.
2. Analyze how congruency relates to positioning and brand equity.
3. Identify and describe three major brands with high levels of congruency and three brands with low levels of congruency.
4. Explain your reasons for placing each brand in one of those two categories.
5. Critically examine the key elements of creating brand value for customers. Make specific recommendations for the marketing managers of the brands you selected.
Contribution-margin controversy
: What supporting points could be made over allocation of indirect marketing costs, by the proponents of each side, in the full-cost versus contribution-margin controversy?
|
Create an introductory section on define risk
: Question 1: Create an introductory section where you clearly DEFINE RISK. Question 2: Research and Pick ONE organization that can you conduct a risk assessment on.
|
Develop proficiency in solving human resource problems
: 1. Analyze real-world issues, and develop proficiency in solving human resource problems through case studies and simulations. 2. Construct a human resource strategy for a given situation.
|
Explain the role that stratification has played in your life
: Explain the role that stratification has played in your life. Examine how different your life would be if you lived in a caste-system instead of a class-system.
|
Analyze how congruency relates to positioning
: In this assignment, you will examine how target market selection and positioning relates to brand congruency and brand equity. Analyze how congruency relates to positioning and brand equity
|
Weber model of bureaucracy
: Analyze your college or workplace using Weber's model of bureaucracy. What elements (efficiency, calculability, predictability, and control) of McDonaldization do you see? Do you wish life were less McDonaldized? Why or why not?
|
How the human figure is depicted in italy
: You likely noticed that during the two hundred years covered in this week's study there were radical changes in how the human figure is depicted in Italy.
|
Envision yourself as the middle manager in organization
: Envision yourself as the middle manager in your organization. You will create a PowerPoint presentation for upper-level leadership in an effort to initiate an organizational contribution to employees who are interested in outside professional cert..
|
Explain compare leberecht marketing approach
: Critically analyze the value of the approach suggested by Tim Leberecht. Compare Leberecht's marketing approach to other approaches you are familiar with
|