Analyze hindus brand portfolio expansion strategy

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Reference no: EM133384696

Assignment:

Q1: (a) Analyze the tea market in Colombia providing key highlights.

(b) Describe the defining characteristics in terms of (i) Product (ii) Promotion and (iii) Distribution

Q2: (a)Analyze Hindu's brand portfolio expansion strategy. What advantages and risks do you see? - You can add your own reasons to the details provided in the chapter on advantages and risks of extending brands.

(b) If the company leadership takes new categories beyond tea (e.g.Biscuits, Cereals... page 1 of case) would it be wise to have these new categories branded under Hindu. If yes, why? If not, why not?

Refer to the company's brands and sub brands in attached table

Q3: To respond to this question:

Refer to the 4 steps of brand re-positioning as given in today's case briefing.

Refer to the slide in the "Positioning " chapter wherein I shared " When to reposition the brand" .

Refer to the word doc on Refresh versus Reposition brands

As brand manager how would you use these steps to reposition the brand? Make reference to the insights the company had and the two campaigns the company ran : Vive lo natural and Vivo el momento.

Q4: The following are potential growth scenarios for Hindu. Analyze the pros and cons of each of them.

(a)Line extension

(b)Category extension

(c)New target segments

(d)New channels

(e)New social media

Reference no: EM133384696

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