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Analyze google resources and capabilities

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Reference no: EM132793662

Analyze Google's resources and capabilities by answering the questions below.

a) Briefly describe Google's most important resources and capabilities in terms of their contribution to Google's competitive advantage (try to have at least 2-3 in each group).

Resources:

Capabilities:

b) Consider the resources you listed above in light of Makadok's framework. Can you identify and resource complementarities, superior forecasting abilities, and/or contributing capabilities, and use them to explain how these resources generate a competitive advantage for Google?

c) Consider the capabilities you listed above. What specific activities have helped to build them within Google's organization? Can you identify the most important links in Google's activity system? (Feel free to include a diagram.)

Reference no: EM132793662

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