Analyze examples of commercials

Reference no: EM132383615 , Length: word count:500

Assignment -

Objective: In this activity, you will analyze examples of commercials that use What Is and What Could Be moments to persuade an audience to act. "What Is" statements describe a situation as it is, and "What Could Be" statements describe how things could be in the future.

Relevance: Setting up a contrast between "What Is" and "What Could Be" is an effective way to create a call to action. It gives people the incentive to take action to work toward making a change. Understanding how to use a "What Is"/"What Could Be" argument in a presentation is a powerful technique for persuading people to take action or to change their behavior. This activity will help prepare you for your presentation planning in Activity 2.4. It will help you develop the skills to make a persuasive call to action.

Preparation for This Assignment:

Instructions: For this assignment, you will watch and analyze commercials and see how they use the contrast between "What Is" and "What Could Be" to make a compelling sales pitch.

1. Analyze the four commercials in the video below.

2. In a Word document, provide the following information for each of the four commercials:

a. The product that is being promoted.

b. The "What Is" statement.

c. The "What Could Be" statement.

d. An explanation of the tension that exists between the "What Is" and "What Could Be" statements and why it might be effective on an audience.

Submission: You will submit 1 item:

1. Item 1. Name your Word file using this naming convention: LastName_FirstInitial_Commercials (for example, SOTO_A_Commericals.doc).

2. Upload your Word doc to the completion field below

Words: 500 Words.

Attachment:- Assignment File.rar

Reference no: EM132383615

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