Analyze each utility that wal-mart may creating in country

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Reference no: EM133468207

Homework: Global Marketing

Prior to this homework, review Chapter 12: Global Marketing Channels and Physical Distribution, and carefully analyze Case 12-2: Can Walmart Crack the Retail Code in India? Review the Intro and Company Profile sections in the Walmart Case Study It is also recommended to review the Forbes School of Business and Technology MBA Walmart Case Study handout.

Your homework will build upon your final paper about Walmart from your BUS621: Leadership and Teamwork course. The program-level purpose of this case study is for you to analyze Walmart from different angles (leadership style, marketing strategies and tactics, HR, financial aspects, etc.), so by the end of your MBA program you will have completed Walmart's big-picture puzzle.

In your BUS621: Leadership and Teamwork course, you selected a country for Wal-Mart to expand to, and you also analyzed various leadership models and skills that applied to your selected country. Using the same country from BUS621, in this homework you will build on your previous Wal-Mart work and develop some place strategies as Wal-Mart expands its global marketing activities to this country.

Address the following points for the selected country:

Question 1. Summarize some of the elements in your selected country's political, economic, and cultural environments that can impact the market opportunity for Wal-Mart expansion.

Question 2. Discuss the market expansion strategy you would suggest for Wal-Mart in your selected country based on your environmental review and referring to Figure 12-4 in your text.

Question 3. Analyze each utility that Wal-Mart may be creating in the country of your choice.

Question 4. As a reminder, you learned that channels create utility for customers (place utility, form utility, time utility, and information utility) that can be leverages as a source of competitive advantage.

Question 5. Explain which utility can potentially work as a competitive advantage for Wal-Mart considering its target market and their needs, wants, and preferences in your selected country.

Question 6. Formulate strengths, weaknesses, opportunities, and threats (SWOT) analysis for Walmart.com in your selected country, considering the growth of global online retailers like Amazon.com, Aliexpress.com, Target.com, and eBay.com as competitors of Walmart.com, and based on the factors you evaluated in the first directive. You may refer to the Writing Center's Swot Analysis resource.

Reference no: EM133468207

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