Analyze each level of maslow hierarchy of needs

Assignment Help HR Management

Reference no: EM131255873

From the case study, categorize the Nano's marketing segments that have the greatest influence on its sales. Assume you are the marketing manager at Tata responsible for consumer marketing. In your own words, outline a plan that Tata could implement in order to make the process to purchase the Nano more efficient for potential buyers.

* One way that marketers use Maslow's Hierarchy is by identifying their product with a certain level of needs. Marketers use imagery in commercials to motivate customers to satisfy their needs using the company's product. A great number of companies position their brands to make customers feel like their product or service will make them belong to a certain group or that they will receive social acceptance and respect. However, there are just as many brands that use pitches for reliability and security to make customers feel the companies' products cover their basic needs. You can find more on this topic can in your textbook on page 20 in section 2-3. From the scenario, analyze each level of Maslow's hierarchy of needs, and articulate the level which most affects you when making a purchase. Provide support for your rationale by utilizing an example.

Reference no: EM131255873

Questions Cloud

Determine how long it will take to cut the hole : This tool design results in a frontal area of 200 mm2. The applied current = 1000 amps. Using an efficiency of 95%, determine how long it will take to cut the hole.

Different types of stakeholders : How can Project Managers work with different types of stakeholders at each stage to ensure project success and manage change? What are key groups of stakeholders?

Rank the following countries from most competitive to least : Based on the competitiveness ranking developed by the Global Competitiveness Index ( www.weforum.org ), rank the following countries from most competitive to least: Mexico, Switzerland, the U.S., and China.

Project management process always be used for it projects : 1. Should Project Management Process always be used for IT projects? Are there cases where it should not be used? List and discuss the advantages, disadvantages, and potential impacts of using PM processes.

Analyze each level of maslow hierarchy of needs : From the case study, categorize the Nano's marketing segments that have the greatest influence on its sales. Assume you are the marketing manager at Tata responsible for consumer marketing. In your own words, outline a plan that Tata could impleme..

Agile philosophy of software engineering : 1. List the key issues stressed by an agile philosophy of software engineering? 2. Describe the three key assumptions regarding software projects that every agile software process must address?

The transaction to record the cost of the equipment : On January 1, Farmington Bakery Co. purchased baking equipment for $150,000 from AM Manufacturing for a new location they are opening. Installation cost $1,500. Once installed, Farmington purchased a six-month equipment insurance policy for $600 to c..

What is his standard deduction : Charlie is claimed as a dependent on his patents' 2015 tax return. He received $750 during the year in dividends, which was his only income. What is his standard deduction?

Managing files and the world of windows : Managing Files and the World of Windows" Please respond to the following: Take a position on whether or not standardization and naming conventions are critical for properly managing files and folders in a Windows environment. Include at least one..

User Account

All Pages