Analyze demographic and psychographic tools for segmentation

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1. Define, identify and analyze Demographic and Psychographic tools for Segmentation for any brand of your choice. Evaluate how these brands use such segmentation in their promotion. Examples should be backed up with research . Cite the source for your research and provide live hyper-links as evidence.

2. Do you think governments should consider human rights when granting preferential trading rights to countries? What are the arguments for and against taking such a position?

3. Define and explain Consumer Behavior. Identify and analyze how Culture, Sub-culture and Social Class influence consumer behavior and how can brands influence the behavior. Provide examples from any brand that you admire. Examples should be backed up with research . Cite the source for your research and provide live hyper-links as evidence.

Reference no: EM132303664

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