Reference no: EM133784497

Task - Methodology, Data Collection and Data Analysis

Task Instructions
You are required to conduct primary and secondary research and collect relevant data to support your research issue or challenge, analyze the data and present the findings of your research.

Data Collection
Primary Research will include preparing and distributing a questionnaire or interviewing people with a prepared set of questions. You should conduct between 5 and 20 interviews. Your survey should target a sample of between 30 and 50 people. All primary research must be approved by your instructor before you commence your interviews, surveys, etc. You must get your teacher's approval for the research interview questions. You must also get your teacher's approval for the research survey questions and the minimum number of surveys to be conducted.

Secondary Research will involve collecting additional data within the organisation and other online resources in support of your research topic.

Data Analysis
A major part of the grade for the final report will be based on the accuracy and relevance of your primary and secondary data collection. You will also be graded on how well you understand the data you collected and how you present that data in relation to your research objectives. Good graphs and charts are excellent ways to summarize data for your readers and to illustrate trends. However, you must also be able to explain your analysis in concise terms.

Whenever possible, relate these results to your knowledge of the business theory you are studying. You can discuss how your results compare with what you expected based on the theory. It is not necessarily true that your results will always fit into the theory. If they do not, explain why you think that is so.

All the data you collect should be collated and presented in a relevant and attractive format and then analysed using the statistical methods that you have learned during the BAS programme. This is where you turn data (i.e. raw numbers and results from questionnaires, interviews and/or focus groups) into information on which a decision and recommendations are made. This section should include visual aids (graphs, charts, tables) intended to clarify, emphasize or summarize the report. The results of your analysis should be clearly explained.

Note: You also need to justify your choice of data collection methods, which methods you used and why they were relevant, and provide a full description of your methodology explaining exactly what you did.

The Data Collection and Research Analysis should be written in HCT report format and fully referenced using APA format. All charts, table or graphs should be clearly labeled. You should also submit the document to Safe Assign on Black Board Learn.

This task should be 2000 - 3000 words and should be completed by the end of Week 10.