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Analyze cvs health pharmacies business

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Analyze CVS Health pharmacies business-level strategy. Can the company deal with these threats?

  • How should it change its business-level strategy to counter them?
  • If the company is a single-business company, its business-level strategy is identical to its corporate-level plan.
  • If the company is in many businesses, each business will have its business-level strategy.
  • You will need to identify its generic competitive strategy - differentiation, low cost, or focus - and its investment strategy, given its relative competitive position and life cycle stage.
  • The company also may market different products using different business-level strategies.
  • Be sure to give a complete account of a company's business-level strategy to show how it competes.
  • You should further investigate its production, marketing, or research and development strategy to gain a picture of where the company is going.
    • For example, pursuing a low-cost or a differentiation strategy successfully requires a very different set of competencies.
    • Has the company developed the right ones?
    • If it has, how can it exploit them further?
    • Can it pursue both a low-cost and a differentiation strategy simultaneously?

Reference no: EM133025750

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