Analyze competitors marketing strategies

Assignment Help HR Management

Reference no: EM133206088

COMPANY: GOOD LIFE FITNESS

Executive Summary

Political Environment Analysis

Economic and Business Environment Analysis

Cultural Dimensions of Doing Business in the Country

Company Description

Products and Services

Business Description

Provides an overview of key aspects of your business, like what you do and what makes your business unique. Anyone reading your business description should have no problem understanding the scope of your business.

Describes how your business has a place in the market, as well as its benefits to future customers.

Defines your business's mission statement that you want the public to see and include your vision statement too.

Product/Service Description

Describes the products and/or services you offer. This is true even if you have an established business because the readers may not be familiar with your offerings.
Since your product is new to the marketplace, you must include a very detailed description and, if appropriate, support the description with even more detailed aspects included in an appendix.
Illustrate the differentiating aspects of your product(s) and/or services (so as not to sound like "me too"). Should include such things as price, service, support, training, delivery or some other aspects
Industry and Competitive Analysis
(i) Five Forces Framework

Analyze the five competitive forces that shape your business industry and describe the industry's weaknesses and strengths. Identify the industry's structure to determine your corporate strategy.

(ii) VRIO Framework

Analyze competitors' marketing strategies and defines their vulnerable areas by examining their strengths and weaknesses. This will help you determine your distinct competitive advantage.

Reference no: EM133206088

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