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Analyze competitiveness within the industry

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Reference no: EM133633769

Assignment

Topic Is LIV Golf in Asia (Mylasia area market)

Your feasibility study should be 15 to 20 pages and references in APA format. 6 to 8 references.

Capstone Component 1: Feasibility Study

You will incorporate the knowledge you have gained through previous coursework in order to develop a comprehensive and professional feasibility study for a professional league, potential/current owner, professional team, or other sports business of your choice. The feasibility study will consist of a description of the proposed project that outlines a large-scale organizational project of your choice (such as relocating to a new market, expanding to a new market, joining an international market, etc.), an executive summary containing historical data on the current business, an analysis of the different factors that affect feasibility, and your study's conclusions and recommendations. Note that even if the selected project is primarily domestic in focus, you must still consider its implications in the international arena.

Specifically, your feasibility study must address the following critical elements:

A. Proposed Project Description

1. Identify the organization considering the proposed project.

2. Describe the proposed project, providing a scope statement that includes goals, requirements, and deliverables.

B. Executive Summary

1. Provide historical data and other relevant information on the current business.

C. Market Feasibility

1. Analyze the current industry, market, and/or market segment(s).
2. Analyze competitiveness within the industry.
3. Examine market potential and trends.

D. Technical Feasibility

1. Analyze the company's ability to develop new products, technologies, processes, or services.

2. Analyze the company's ability to improve or redesign products, technologies, processes, or services.

3. Analyze current viability or the need to extend or expand company facilities, equipment, or staffing to meet increased operational needs of the proposed project.

E. Financial/Economic Feasibility

1. Estimate capital requirements for the project.
2. Project expected future earnings should the project be implemented.

F. Study Conclusion and Recommendations

Reference no: EM133633769

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