Reference no: EM131403565
Business Management
INSTRUCTIONS
- Font type and size to be used in your assignments (Arial- size 12)
- Correctly reference all sources shown on reference list in your answer.
- Maximum pages for the assignment (12 pages).
- Reread your answer to insure it is logically structured and that you have added value by making sufficient conclusions and recommendations.
EVALUATION
Question 1
Coca-cola one of the world's largest soft drink manufacturers became famous for its flagship product coca cola adopted different marketing strategies and built strong brand among the consumers.
In Somalia, the company faced with stagnating sales in the last year due to shift in consumer preferences from carbonated drinks to healthy drinks like juices. To strengthen its efforts to gain competitive advantage and revise its sales decline in this emerging segment, Coca cola initiated a new marketing campaign for new product development strategy in the existing market. In 2017, Coca cola will develop four products, MANGO JUICE, LEMON JUICE, MINERAL WATER,DIET DRINK,
As a external consultant and marketing expert
a- Create your own brandname for each product, and justify each brandname?
b- Analyze the dynamics of non-alcoholic beverage industry in Mogadishu Somalia, interview at least 20 customers and make recommendations which would increase business most effectively in the long run.?
c- Analyze competitive scenario and point of difference for each brandname?
d- Conduct a market research to better understand the current consumer perception and other areas of opportunity?
Question 2:
Pick a local brand (students must study a different brands) and identify its
a- Brand elements?
b- Sources of brand equity?
c- Brand value?
d- Level of brand awareness?
e- Point of parity?
f- Point of difference?
g- Current marketing communication?
h- One example of brand building program?
Question 3.
XYZ regional bank decides to change it is parent brand, the bank has determined that its market positioning strategy are pretty well set, the bank marketing team asks candidate teams and individual expert including you to
a- Determine how to identify the acquisitions in the new brand?
b- Process of branding?
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