Reference no: EM132920936
Answer the following questions based on the HBR Case: AREUFIT Health Services Inc: CEO Faces Strategic Crossroads:
1. Analyze changes in the general environment (e.g., political and legal, economic, socio-cultural, technology), and its impact on the corporate wellness industry and on AREUFIT.
2. Apply Porter's five forces model to analyze the attractiveness of the wellness industry in the present state.
3. Analyze AREUFIT's resources and capabilities, and explain which provide a competitive advantage.
4. Analyze and identify AREUFIT's strategy using Porter's generic business strategy (e.g., cost-based, differentiation, niche)
5. What opportunities do you see for growth (the growth option)? What are the trade-offs (pros and cons)?
6. What opportunities do you see the founder to exit (the exit option)? What are the trade-offs (pros and cons)?
7. How would you recommend that the founder proceed (your final recommendation)?
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