Analyze changes in population demographics

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Reference no: EM133263270

Assignment:

The role of the Marketing Researcher is to monitor and analyze changes in population demographics, which then becomes an important part of the marketing intelligence data included in a marketing information system. Although this data can be gathered by syndicated or customized research, much of this information is gathered by government research that is available for free on the Internet. You should gather and compare data from two free online government sources to simulate the role of a marketing researcher. In this discussion board, you will simulate the steps of data mining and its value to marketing researchers.

The Census Bureau's Statistical Abstract provides tabled data for cities and counties across the nation.

Michigan Demographics: click on the tab A-Z Counties and Cities and select the Michigan County or City you are researching.

You will be comparing both the Federal Census Bureau site and a state website for this assignment.

Using both the State of Michigan data and the U.S. Census data sites listed above, develop a report on a city or county in Michigan that answers the questions below. Please use a large city or county in Michigan so that you can compare the State of Michigan website to the U.S. Census bureau site. Larger cities/counties will have more information to review. Other sites will not be accepted in your research for this assignment.

1. What is the total population of the city or county in Michigan?

2. Describe the population of your chosen city or county in at least three of the following areas.

Age
Income
Education
Ethnic background/Race
Marital status
Occupation
Housing

3. Using the State of Michigan website, and comparing it to the Federal Census Bureau site, how does the city or county compare to the demographic characteristics of the entire U.S. population? Provide some specific numbers or figures to support your response to this question.

4. What is your opinion of the different websites you used? How useful are they to marketers? How easy were they to navigate? Was there information that you wanted that was not available? Was there more or less information from the sites than you anticipated? Explain.

5. Based on your research, how useful do you think this information is to marketers? Support your answer using a full paragraph.

Reference no: EM133263270

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