Analyze case Why Hotel Giant Marriott is on Expansion Binge

Reference no: EM132356385 , Length: word count:2400

Assignment -

Use the below case analysis outline analyze the case "Why Hotel Giant Marriott is on an Expansion Binge as it Fends Off Airbnb." Write a paper per current APA and 2400 words in length.

CASE ANALYSIS OUTLINE -

Situational Analysis -

External Environmental Analysis (Outside of the organization) - Economic, Social, Political, Technological, Natural.

Internal Environmental Analysis (Specific to the organization) - Market Analysis - Description of the market, Primary customers, Evaluation of Marketing Strategies, Product, Price, Distribution, Promotion.

Evaluation of the other Functional Areas - Finance, Production, Human Resources, Technology.

Strengths, Weaknesses, Opportunities, and Threats (SWOT) Analysis.

State the Main Problems facing the business/organization

Development of Strategic Alternatives (2)

Evaluation of Strategic Alternatives (2)

Recommendation of the better Alternative

Implementation Techniques for Recommended Alternative (How, when, where, why).

Control Procedures to keep Recommended Alternative on course.

Attachment:- CASE.rar

Reference no: EM132356385

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