Reference no: EM132239063

1. Assignment 1

Submit a summary of key strategic challenges that you anticipate in your business. In addition describe your industry, the nature of your business etc. Describe the role you play in your business and what you hope to accomplish in the next 2 years.

2. Assignment 2

Submit a ppt of 2 slides each for the reading and the case for Day 1 in the detailed class schedule below.

3. Assignment 3

Submit a ppt of 2 slides each for the reading and the case for Day 2 in the detailed class schedule below.

4. Assignment 4

Submit a ppt of 2 slides each for the readings and the case for Day 3 in the detailed class schedule below.

5. Assignment 5

Submit a ppt of 2 slides each for the readings and the case for Day 4 in the detailed class schedule below.

6. Assignment 6

Submit a ppt of 2 slides each for the readings and the case for Day 5 in the detailed class schedule below.

DAY 1 The Building Blocks of Strategy

Issues: Strategy is of central concern to the senior leadership of any company. But, what really do we mean by strategy and what are some of its key building blocks?

Reading: Michael Porter, The Five Competitive Forces that Shape Strategy (2008), HBR Reading: Looking inside for competitive advantage. The Academy of Management Executive, 1995, 9(4), pp. 49-61

Case: Apple 2002

Discussion questions

1) Analyze PC industry before 1991
2) Analyze PC industry after 1991
3) What are drivers of Apple's performance before 1991 and in the 1991-1997 period?

Day 2

Creating Competitive Advantage through Positioning

Issues: How can an individual company build advantage over its rivals? What competitive positions can it adopt and what are the tradeoffs associated with each?

Reading: Creating Competitive Advantage, HBS Note, 798062

Case: Ducati (HBS #9-701-132)

Discussion Questions:
1) Analyze Ducati's strategy for becoming one of the most ‘profitable' motorcycle makers under Minoli's leadership.

2) What was the core logic of Ducati's turnaround and can it sustain its success?
3) Should Ducati enter Harley Davidson's market to pursue future growth?

Day 3: Creating Growth through Internationalization

Issues: Increasingly businesses seek growth of their businesses in markets beyond their home market. What are the various global strategies that can be adopted to succeed in international markets?
Reading: Grant, Chapter 14: Global Strategies and the Multinational Corporation

Case: Sunrise Power Limited: Charting Growth in Unexplored Regions

Day 4: Creating Growth through Diversification

Issues: Many companies seek growth by diversifying into new businesses, but it often fails to create value. So, what factors should a company consider in exploring such opportunities?
Reading: Diversification Strategy - Chapter 15 of Contemporary Strategy Analysis by Robert Grant
Case: Microsoft's Diversification Strategy (HKU617)

Discussion questions: Was diversification by Microsoft into game consoles a good idea?

Day 5: Creating Growth through Business Model Innovation

Issues: Growth often requires consideration of new business model and often choice between multiple business models. How do we decide between different business models?

Readings:
• Christensen CM, et al., (2016) Know your customers' jobs to be done. Harvard Business Review, 9, 54-62.

• Marketing Analysis toolkit: Customer lifetime value analysis. Harvard Business School 9-511-029
• Blank S.(2013) Why the lean start-up changes everything. Harvard Business Review (1- 11)

Case: Business Model Innovation at Wildfang (NA0460)
Discussion questions:
1) Identify the two business models and describe their key components and differences using the business model canvas template.
2) Analyze business model attractiveness using CLV modeling approach.
3) Synthesize results of the BMC and CLV analysis to identify the risks of various growth strategies and recommend a strategy for the firm.

Day 6

Review

Growth using the Bottom of the Pyramid

Issues: India has a huge population with a significant proportion of human capital at the bottom of the pyramid. How can this significant demographic dividend be utilized in firms' business models for growth?

Case: Hindustan Lever (A): Leaping a Millennium

Final Project (Honor Code 2N-b)

Please identify a strategic problem that you would like to solve in your own firm. The reason I ask you to choose your own firm to do the project, is so that you can go back from this class and add value to your companies. The idea behind the project is to apply the concepts learned to systematically try and solve a problem in your existing company or try to create new strategy for your company.

Each project may include up to 10 pages of text and up to 3 pages of appendix that (a) quickly describes the company and the problem you are seeking to solve (b) analyzes the problem w.r.t company's situation (using additional information on external stakeholders like rivals, suppliers etc., using financial data and anything else that we have discussed and is relevant) (c) considers alternatives and makes recommendations as to what the company should do.

Attachment:- Competitive Strategy.rar