Analyze branding and packaging

Assignment Help Marketing Research

Reference no: EM131755219

Choose one of the following two assignments to complete this week. Do not do both assignments.

Also the assignment and text are attached for review.... the required chapters to read to complete assignments was chapters 6 & 7

Option #1: Branding and Packaging

In this assignment, you will analyze branding and packaging. In your essay, include the following:

Choose a brand that you feel loyal to and describe the product and its branding and packaging strategies.

Analyze the effectiveness of these strategies and compare to two similar products. Your research should demonstrate your understanding of target markets and specific demographics.

Be sure to discuss and reference concepts taken from the assigned textbook reading and relevant research. (The CSU-Global Library is a good place to search for research sources.) You must include a minimum of three credible outside references in addition to your text.

Your paper should be 2-3 pages in length, well written, and formatted according to CSU-Global Guide to Writing and APA Requirements.

Option #2: Marketing via Social Media

In this assignment, you will explore social media and marketing technology in an essay. In your essay, choose a brand (or product) that relies heavily on social media or technology to market their product. Examples would be Netflix, Uber, or Coca-Cola's "your name" campaign.

Provide the following:

Provide an overview or history of the brand (product).

Describe and explain how technology or social media is utilized for marketing purposes.

Demonstrate an understanding of target markets and demographics.

Your paper should be 2-3 pages in length, well written, and formatted according to the CSU-Global Guide to Writing and APA Requirements.

Be sure to provide at least three outside sources in addition to your text.

Reference no: EM131755219

Questions Cloud

Explain the issue of change management : New concepts and issues of management styles have been analyzed, synthesized, and evaluated to meet the changing needs of the marketplace.

Marketing and consumer behavior : Marketing and Consumer Behavior A marketing manager obtained random samples of shoppers from three different grocery stores and asked each shopper to name

Identify appropriate leadership styles and management roles : Identify the appropriate leadership styles and management roles. Identify change model and justifications. Impact to internal and external stakeholders.

Describe the center and spread of the distribution : Traveling to work How long do people travel each day to get to work? The following table gives the average travel times to work (in minutes) for workers.

Analyze branding and packaging : Analyze branding and packaging.Choose a brand that you feel loyal to and describe the product and its branding and packaging strategies.

Marketing and consumer behavior : Conduct a test for homogeneity of populations. Use a = 0.01. State your conclusion, justify your answer, and find bounds on the p value associated.

Make a histogram of the data using classes of width : Carbon dioxide emissions Burning fuels in power plants and motor vehicles emits carbon dioxide (CO2), which contributes to global warming.

Describe three technological components that are required : Assignment: Integration of Technology. Find and describe at least three technological components that are required for data-driven decision making.

Discuss the manufacture of one of its products : Cruise Company produces a part that is used in the manufacture of one of its products

User Account

All Pages