Analyze both companies media objective

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Reference no: EM133297216

Assignment:

Imagine your friend started a new company which has a web-based service business like providing POS system to small and medium businesses. Like the company Shopify has POS and e-commerce system and take it as the competitor. Compare your friend's company with Shopify and explain how each of the two companies persuade their customers to

a) understand the need for the products/services,

b) provide useful information encouraging the purchase,

c) differentiate their products/services from their competition, and

d) pursue purchase and repurchase (if applicable).

Analyze both companies' media objectives and explain (in your opinion) which one of the two is more successful in delivering the objectives.

Try to locate relative information about their social media presence as well. Your friends company is new and might not have social media presence but still u need to compare with shopify.

Please provide references as well.

Reference no: EM133297216

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