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Question: 1. Summarize the key product/service offered by your organization, including the role of the customer service department or direct service required to make a sale to the customer.
2. Create and defend a diagram or flowchart detailing the service delivery process. The chart should clearly identify each contact point (e.g. frontline employee, supervisor, delivery, etc.) before, during, and after the purchase. Your defense of the diagram should detail the role of each contact and assess why each role is critical to the entire service delivery process.
3. Analyze at least three possible contact point failures in the service delivery process for your organization. Why do you consider these to be possible contact point failures?
4. Justify recommendations to prevent or address the potential contact point failures and enhance service delivery in your organization. Be sure to consider how customers will benefit by your recommendations.
5. Defend a statement positioning the brand around the new/improved services.
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Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.
A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.
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