Reference no: EM132663044
Digital & Social Media Strategies Presentation
Many digital and social media sites are widely used in marketing strategies.
Question 1: Identify a company that could benefit from better use of social media. Please use company (Cracker Barrel)
Question 2: Analyze at least 10 digital and social media channels and describe the strengths and weaknesses of each of these as a marketing tool for this company. 10 have already been chosen (Facebook, Twitter, Youtube, Instagram, Pinterest, Google+ Search, In-app Adverts, Email Marketing, Website Banners, Podcast Sponsors)
Question 3: Design an online strategy that maximizes the use of some or all of the digital and social media channels, as appropriate, based on your analysis.
Question 4: Determine key performance indicators to measure the success of the online strategy.
- Format your citations according to APA guidelines.