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Homework: Consumer Insights & Marketing Research
In this homework you will build on knowledge gained during lectures and from online materials, resources as well as your independent research. You will also apply the statistical techniques learned during the classes and use DisplayR and/or Excel to analyze a dataset (it will be made available on Blackboard in the section ‘Homework' after completing Session 4). You will explore a macro trend that is currently shaping society and markets and apply the consumer trend canvas framework to analyze and translate this trend into actionable insights and propose an innovation in one specific setting. The macro trend you will analyze is ADAPTIVE APPETITES and you can retrieve a document explaining this macro trend from LS: N Global in the trends→ macro trends section. You need to tap into this trend to propose an innovation and achieve a specific business goal in a specific market for your company.
Develop new marketing opportunities to expand the brand - The business is the oldest family owned chocolate maker in Australia and looking to increase awareness interstate and also around the world.
Provide a recommendation on how the brand can improve its mental availability. Explain how this can help the brand to grow.
Autism, a condition referred to as autistic disorder in the brain, is a lifelong developmental disability affecting social and communicative functioning which make communication with other people is limited and complicated. Treatment for autism co..
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What would be your goals in terms of advertising this new program to current and prospective students?How is advertising and sales promotion similar?
Develop a presentation based on your Learning Team's new product or service.Possible and selected strategies-price, place, promotion, and product.
in a 250-300 word response analyze how the use of technology has impacted organizational communication both positively
What would be the effect of vertical integration (so that each upstream monopolist owns its retail outlet) on the final good price?
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