Analyze and summarize northern ontario retreats situation

Reference no: EM133422412

CASE Situation You are a corporate event planner that has been hired as a consultant by Northern Ontario Retreats (NOR), a new corporate lodging and retreat center that will soon begin construction. The president of the new property has asked you to analyze the products and services NOR will offer corporate clients and make suggestions for additions. NOR is located lOOkms outside of a large metropolitan area that serves as headquarters for several businesses and organizations. The president saw that businesses and organizations have started valuing employee engagement and positive relations more and were looking for space away from the workplace to gather. Construction will soon begin on NOR, a 300-guestroom center marketed towards corporate clients. Currently, NOR will offer several services and amenities that will help corporate clients relax and innovate. The center is located on 30 acres of woodland property with hiking and jogging trails. Indoor and outdoor ?tness classes are available, and the property features a ?re pit surrounded by wooden benches, a large lounge with full-service bar, a restaurant, two swimming pools, two hot tubs and a sauna. Each guest room has a balcony. The center also has over 60,000 square feet of meeting space available. YOUR CHALLENGE: The president of Northern Ontario Retreats is unsure what other products, services, and amenities to offer corporate clients. The president wants to ensure that NOR is a ?rst pick for corporate retreats and events. As an event planner, the president trusts your judgement as to what is needed. The president wants you to analyze what is currently offered and make suggestions for other products, services, and amenities the center can offer that will attract corporate clients. The president also wants your team to create a strategy using the products and services to market the center to corporate clients. You will create a summary analysis, recommendations, and marketing strategies to present to the president in a meeting.

Questions:

1. Analyze and summarize the Northern Ontario Retreats situation

2. Explain the concept of product mix, and Identify the current product mix of NOR

3. Provide at least 3 recommendations for additional products, services, and amenities to offer at this venue.

Reference no: EM133422412

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