Analyze and recommend which segments should be grouped

Assignment Help Marketing Management

Reference no: EM133530268

Question 1. Create a PRIZM Profile Report in ENVISION for a behaviour of your choosing (could be 'drinks tequila', 'listens to the radio', 'attends home shows', or social values like 'cares about the environment' etc)

Question 2. Analyze and recommend which segments should be grouped together into a target group. for a product or service targeting this behaviour/value.

Question 3. Create Target Group in ENVISION. Take a screen shot with userid to show group has been created.

Question 4. Provide business rationale for group selection (explain why you chose the PRIZM segments and grouped them together)

Question 5. Run Demostats & Behavioural, Pyscographic reports on one of the target group.

Reference no: EM133530268

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