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Analyze and choose at least three strategic approaches

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Reference no: EM132007752

Your company is going to penetrate into a new market. Using Canada, analyze and choose at least three strategic approaches that you could use to enter the market.

(Some of some strategic approaches for you to choose from include joint venture, divestiture, forward integration, backward integration, retrenchment, liquidation market development, market penetration, product development, service development, horizontal integration, vertical integration, concentric diversification, conglomerate diversification, and innovation).

Defend your position and give examples for the one you feel is the best approach. You will need a minimum of two references and associated in-text citations in your initial post. Must be 300 words.

Reference no: EM132007752

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