Analyze an audience and tailor a message to that audience

Reference no: EM131781663

GROUP ORAL PRESENTATATION ASSIGNMENT

Topic : Identifying and creating new markets - new strategies for marketing

LEARNING OUTCOMES ASSESSED

1. Compose workplace documents including emails, letters, and a research report
2. Analyze an audience and tailor a message to that audience
3. Apply principles of grammar, punctuation, and editing appropriate to professional writing
4. Prepare documents according to basic principles of formatting and visual communication in various written documents
5. Demonstrate critical thinking skills in reading, writing, and discussion
6. Perform an effective oral online presentation
7. Employ research skills including locating, selecting, evaluating, and documenting source materials
8. Practice the ability to collaborate with peers

THE ASSIGNMENT and SCENARIO

In groups of 2--4, present the findings of one of your research reports in a presentation (e.g. Power Point). You will be delivering this presentation in class, however pretend that it is made up of your superiors from a different company location. They have asked you to undertake the research and write the report (which is already completed). Now, you must deliver your findings so that your superiors can make an educated decision.

DETAILED CONTENT:

Your presentation/Power Point should cover the following topics, organized by the following mandatory slides/steps:

1) Introduction slide

2) Table of Contents slide-give us a brief overview of what you plan to discuss

3) Introduction slide: provide your audience with context. Describe the problem, its background, and the necessity for a solution. Give your recommendations UP FRONT-let us know what you decided and why.

4) Criteria: What 3 did you pick? How did you compare them? Why were these the most logical selections for both?

5a ) Criterion 1-the comparison, include a graphic (from the report)

5 b) Criterion 2-the comparison, include a graphic (from the report)

5c) Criterion 3-the comparison, include a graphic (from the report)

6) Recommendations and Conclusions

7) Slide detailing your sources, correctly formatted in APA

8) Questions slide, and then thank the listeners.

OTHER EXPECTATIONS/ PARAMETERS

• Each member of the group must speak during the presentation
• Adjust your tone and professionalism accordingly
• Consider the fact that you may have audience members who are not familiar with the technical details of your report.

TIMETABLE OF PRESENTATIONS

You can choose your own groups for this presentation by the end of week 8. A forum will be set up for you to post your date of choice, group members and topic. If you have not chosen a group by the end of week 8, a group will be chosen for you.

Length of Presentations

--Groups of 2 students: 8--10 minutes
--Groups of 3: 10--15 minutes
-- Groups of 4: 15--20 minutes.

Reference no: EM131781663

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