Reference no: EM132858702

Read the following: Amazon.com: An Internet Giant Fine-Tunes its Strategy

•  in Laudon, K. C., & Laudon, J. P. (2007). Information Systems, Organizations, and Strategy. Management Information Systems: Managing the Digital Firm 10th ed. Upper Saddle River, NJ: Prentice Hall.
• The 5 Ps of marketing (2018, August 16). Australian Government Business. Retrieved from: https://www.business.gov.au/marketing/advertising/the-5-ps-of-marketing
• Fleerackers, T. (2010). Case: Amazon.com. Retrieved May 23, 2016, from https://flatworldbusiness.wordpress.com/flat-education/intensify/creating-a-flat-business/case-amazon-com/

Case Questions

• Analyze Amazon.com using the competitive forces and value chain models. How has it responded to pressures from its competitive environment? How does it provide value to its customers?
• Describe Amazon's evolving business strategy. Why did the company change its strategy?
• Conduct research and discuss the different markets that Amazon.com is expanding into (Books, Video, Music, General Merchandise, Cloud Computing, Devices). Discuss the competitive advantage that Amazon.com has in these diverse markets. Is the competitive advantage in each the same? Address why or why not. 
• Product Marketing is based upon the five P's (Product, Place, Promotion, Price, and Profit). Discuss the Amazon.com approach to each and how this contributes to competitive advantage. 
• Do you think Amazon can continue to be successful? Explain your answer.