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Problem: Use SEMrush to analyze a website other than Dunkin Donuts or Starbucks. Assess the overall health of the site from an SEO perspective, fand give recommendations for keywords to target.
Students are free to a policy they find interesting or to select a policy that potentially impacts their political, religious, or ideological beliefs.
Describe the company and relate the product or service to the mission or values of the company. Assess how well a company's product or service meets customer.
"Product II: Product Strategy, Branding, and Product Management", and be sure to review Branding Strategies in section 9.3 of your e-text.
Identify the pros and cons of a company having a central marketing department that makes decisions for marketing the product in every market.
Q1. Provide a real life example of a multichannel conflict. Why is it a conflict? (The example should not be from the textbook).
One of my previous students shared a link to "The 20 Most Valuable Brands in the World", according to Business Insider. There are some interesting brands identified that I didn't think would be on the list and of course there were some that seeme..
What are the three models of consumer decision making (also known as the paradigms of purchase)? Explain each of the models giving purchasing examples.
What, if any, practices of corporate social responsibility (CSR) do they exhibit? Is there a factor of showing it in any online marketing strategy?
Justify at least five critical pieces of customer information needed from your key market segment. Why do you need to collect this specific data?
Are there any advantages from a public relations standpoint of not telling one's own sustainability story?
Your recommendations based on the customer survey conducted and your analysis. Use the Customer Survey Report Template to guide you work.
Explain CEO Obligations - MF Global and After the recent bankruptcy declaration of MF Global
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