Analytical tools for marketing data analysis

Reference no: EM133136271

RBP020L081 Data and Analytics for Marketers

Learning Outcome 1: Understand the scope, value and nature of data and data-driven marketing
Learning Outcome 2: Critically analyse the major issues in collecting, managing, storing and processing data when conducting data-driven marketing activities
Learning Outcome 3: Critically evaluate key analytical tools for marketing data analysis to investigate their impacts on marketing decision making
Learning Outcome 4: Critically analyse how marketers develop big data analytics capabilities to improve their decision making processes and ensure business's success

In this assessment, you will need to:

- Provide a plan for the individual report :You should give an outline of the report (e.g headings and sections you may use, examples of relevant journal articles).
- The purpose is to check you understand the assessment requirements and are making progress. You will receive feedback to use in completing the summative submission.

Attachment:- Data and Analytics for Marketers.rar

Reference no: EM133136271

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