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INTERNATIONAL MARKETING STRATEGY - PRE-ISSUED CASE STUDY & GUIDELINES Important notes for candidates regarding the pre-prepared case study The case study is designed to assess knowledge and understanding of the International Marketing Strategy syllabus in the context of the relevant case study. The examiners will be marking candidates' scripts on the basis of the questions set. Candidates are advised to pay particular attention to the mark allocation on the examination paper and to plan their time accordingly. Candidates should acquaint themselves thoroughly with the case study and be prepared to follow closely the instructions given to them on the examination day. Candidates are advised not to waste valuable time collecting unnecessary data. The cases are based upon real-life situations and all the information about the chosen organization is contained within the case study. As the case represents a real-life situation, anomalies may be found in the information you have before you. Therefore, please state any assumptions you make that are reasonable when answering the questions. Remember, you are going to be tested on your overall understanding of the case issues and your ability to answer the questions that are set in the examination. In order to prepare for the examination, candidates will need to carry out a detailed analysis of the case material ahead of the examination. Candidates will have sufficient time during the examination to answer all the questions, but this means that detailed analysis should have taken place before commencing the examination. The examiners are looking for clear evidence that candidates have a good understanding of the case and can use the relevant course ideas from the syllabus to answer the questions. The copying of pre-prepared ‘group' answers, including those written by other third parties, is strictly forbidden and will be penalized. Thus, questions will demand analysis in the examination itself and individually composed answers are required in order to pass. Candidates are only allowed to take up to two pages (four sides) of A4 notes into the examination room. These notes should be securely attached to the script at the end of the examination and returned. Your prepared notes will count for 15% of the overall mark for this unit and therefore it is important that you ensure that these notes are included with your examination script. A copy of this case study will be available in the examination. Therefore, you will NOT be allowed to bring this case study into the examination room.
1. Pestle is a key analytical tool used by organizations as part of their marketing planning. Analyze and evaluate the market entry strategies Domino's and Pizza hut used in their expansion and alternatives they could have considered.
2. The Market research process appears to have been effective in determining both companies market segments. Discuss the key principles of research and segmentation and its importance to both companies. 3. Both Pizza Hut and Dominos have considered the issues of standardization or adaptation in this diverse market. Analyze the role of the international marketing mix in this process.
Offering. Describe your product or service offering as it is currently n terms of features and benefits, price and the total cost of ownership as discussed in the week's readings. Is it more product dominant or service dominant. What are the tangible..
continuing to build your marketing plan this assignment focuses on branding pricing and distribution of your product
Choose an advertising topic for the Final Paper from the suggested list below, Define the advertising topic. Describe its effect on the advertising industry
CASE SCENARIO: Small Supermarket Chain. Changing demographics have forced an owner of a small supermarket chain to reconsider its overall retail strategy. Originally, the trading area served by the chain had a high concentration of older shoppers
Develop a professional career goals statement that is suitable for use on your resume. Explain the rationale underlying development of this statement, and describe how you expect it will be perceived by prospective employers
Suggest one (1) significant challenge related to quality and performance management. Recommend one (1) managerial approach to overcome this challenge. Provide support for your rationale
consider the following questions while conducting the analysis1.nbspnbspnbspnbspnbsp what are the competitive
Explain why an MNC may invest funds in a financial market outside its own country. Explain why some financial institutions prefer to provide credit in financial markets outside their own country
Duffy and Thomas (1989) advocated that project reviews should be 3-phases. Pre-project reviews assess the feasibility of the project from all aspects, in-project reviews provide feedback on ongoing issues and provide an opportunity for implementin..
Provide a detailed presentation on developing an IVF business, launching from one city into the neighboring 6cities. Presentation to include presenters notes.
??Discusses the components of a marketing plan in detail. Please also include in-text citations and a reference list, both in Harvard style. In sum, the following sections should appear in your marketing plan (in order):
defining the terms of the international marketing projectthe report would contain- introduction-should reveal what is
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