Analytical approaches to enhance customer relationships

Assignment Help Marketing Management

Reference no: EM133294776

Question: Customer analytics help to solve several important problems, including (a) classification, (b) estimation, and (c) prediction.

If you are employed or have worked at a company what opportunities exist to make better use of each of these analytical approaches to enhance customer relationships?

Or if you have limited employment experience then focus more on your role as a consumer, have you observed examples of marketing that suggest a company is engaging in classification, estimation, or prediction analyses? Describe these examples, the extent to which the company's customer analytics were right, and the impact that the marketing activities had on your relationship with the company.

Reference no: EM133294776

Questions Cloud

What change in demand do you anticipate : What change in demand do you anticipate, and would you change the price anyway? If no, why do you think there will be no change in demand

Differences between torts and crimes : Explain the similarities and differences between torts and crimes. Outline the elements of the tort of deceit.

What microenvironmental factors have affected target : What microenvironmental factors have affected Target's performance over the past few years and What alternative strategy might Target have

Develop a marketing plan for a plant based meat burger : DBA 720 Westcliff University Develop a marketing plan for a plant based meat burger (new product) for MarryBrown. You are free to use any Marketing Plan

Analytical approaches to enhance customer relationships : MKT 556 Cleveland State University If you are employed or have worked at a company what opportunities exist to make better use of each of these analytical

Describe the case study of work enviornment : Franchina v. City of Providence, beginning on page 467. The issue is whether the city should be held liable for a hostile work environment

What victims of well-organised international computer crime : What should small businesses do to prevent themselves from becoming the victims of a well-organised international computer crime?

How many do you think there are : How many do you think there are? Explain why you remembered any of them. Next time you are on that route, note how many billboards there actually are

Competitive intelligence and segmentation : Competitive Intelligence and Segmentation identify Mis Claire's type of market segmentation Choose ONE organization and analyze it using the SWOT model.

User Account

All Pages