Analytic-experimental marketing as political marketing

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Assignement critically evaluate the potential and limitations of analytic and experimental marketing as a new political market recherche tool, drawing on examples from the 2012 US presidential election. Expectation * Times New Roman, 12 point font, 1,5 spaced * Firstly, give theoretical base; secondly provide examples; thirdly make your own conclusion. * References should be added at the end of the paper. * ONLY academic resources are accepted.

Reference no: EM13944818

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