Analysis various customer segments for harley davidson

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Reference no: EM13734112

Case- Harley-Davidson

Students who have been granted MAKE-UP Work are required to read the Harley Davidson case provided and to prepare a report for the Board addressing the following:

1 An analysis of the various customer segments for Harley Davidson

2 A comment on what you perceive their Value Proposition is for each segment

3 A comment on the buying behaviour for each segment

4 Recommendations for how to MARKET and appeal to one of the segments identified in previous sections incorporating a pricing strategy, promotion strategy and a distribution strategy.

Reference no: EM13734112

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