Reference no: EM132419693

Company :alfa romeo hewlett packard,subway,or sony

1. Target Customers/Users

Who are the target customers for the company/brand? Make sure you tell why you selected each item that you did. (NOTE: DO NOT say "ANY, ALL, EVERYONE" you cannot target everyone, you must be specific)

• Age Bracket:

• Gender:

• Income Bracket:

• Education Level:

• Lifestyle:

• Psychographics (Interest, Hobbies, Past-times):

• Values (What the customer values overall in life):

• Other items you would segment up on:

Question:How does the company currently reach its customers/users? What methods and media does the company use to currently reach the customers/users? What methods and media should the company use to currently reach the customers/users?

Question:What would grab the customers/users' attention? Why do you think this will capture their attention?

Question:What do these target customers' value from the business and its products? Why do you think they value these items?

2. Competitors

Question: Who are the brand's competitors? Provide at least 3 competitors and tell why you selected each competitor.

Question: What product category does the brand fit into? Why have you placed this brand into the product category that you did?

Question: What frame of reference (frame of mind) will customers use in making a choice to use/purchase this brand/service? What other brands/companies might customers compare this brand to (other than the top three identified above)?

3. USP (Unique Selling Proposition) Creation

Question: What is the brand's uniqueness? Why do you think this is a key uniqueness for this business?

Question: What is the competitive advantage of the brand? How is it different from other competing brands? Why do you consider this a competitive advantage?

Question: What attributes or benefits does the brand have that dominate competitors? Why do you think they dominate?

Question: How is this brand/company better than its competitors? What is the brand's USP (Unique Selling Proposition? Why have you decided upon this particular USP?

• Unique Selling Proposition:

• Defense of USP:

4. Positioning Statement & Motto

Question: Develop a new positioning statement and motto for the brand you selected. Below is an example of BMW's positioning statement and motto. Discuss why you created the items that you did?

• BMW Positioning statement: The brand for discerning customers of sports cars (target customers) who want an exhilarating experience (USP).
• BMW Motto: BMW is the ultimate driving machine.