Analysis short-term and long-term marketing strategies

Assignment Help Marketing Management

Reference no: EM131508318 , Length: word count:500

Marketing Principles Group Business Report

Learning Outcomes:

1. Explain and critically think the basic concepts, principles and theories of marketing.

2. Apply tools, techniques and frameworks of marketing to evaluate and critically analyse real life marketing problems and making decisions under various marketing contexts.

3. Construct written works and communicate ideas in light of theoretical understanding of marketing principles.

4. Work collaboratively to articulate marketing activities.

Assessment Task:

Business reports are practical learning tasks where students apply the theories they have been studying to real world situations. The students are required to select a topic, collect information (Primary and/or secondary) and prepare a report describing a business problem or incident. This report should consist of (not inclusive) Abstract, Introduction, Objectives, Methodologies, Information Analysis, Findings, Recommendations, References, and Appendices.

ASSESSMENT DESCRIPTION:

Students will be divided into groups consisting of 4 - 5 students in each group. The groups will be formed at the beginning of the trimester and should sustain for all the group activities across the study period.

Every group for this assignment is required to select an Australian company currently operating in the market. You have to be clever and pragmatic on selecting the company. It has to be large, substantial and must have available information for desk research. You are required to explore and collect information on the company to complete this assignment.

The assignment is designed to integrate you to gain as many different perspectives of marketing knowledge as you can, to work as a group and to develop competency on key topic areas of marketing principles. The assignment has to be completed in two stages. These are:

a) Stage 1: Market environment analysis and SWOT analysis,

b) Stage 2: Market mix analysis and prescribe short-term and long-term marketing strategies for the company (or specific product/s type).

Each stage places emphasis on specific key topic areas and requires extensive amount of desk research and theoretical knowledge. It is highly expected from you to purport the following perspective in each stage of the assignment:

i) Evidences on substantial desk research with appropriate references,

ii) Representation of theoretical frameworks,

iii) Synthesis between desk research and theoretical frameworks,

iv) Managerial contributions and implications.

In the assignment you need to do only stage 2.

Reference no: EM131508318

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Reviews

len1508318

5/26/2017 2:10:27 AM

I need help in another assignment. It's from marketing subject but it is very small. It's only 500 words. I have attached the assignment in here. There is a highlighted area in the second page and that's what you have to do (In the assignment you need to do only stage 2.). Our chosen company is "Telstra" and you have to write about the long term marketing strategies of "Telstra". You have to give proper reference in each area.

len1508318

5/26/2017 2:10:20 AM

This assessment is a group activity and students are required to work with their respective groups. No individual submission will be accepted. You will not receive any marks for this assignment if your group members collectively report against you for non-participation or non-cooperation. You have to nominate someone as your group leader to coordinate the assignment submission. The assignment must be submitted online in Moodle. All materials MUST be submitted electronically in Microsoft Word format. Other formats (e.g., pdf or MAC file) may not be readable by markers. Please be aware that any assessments submitted in other formats will be considered LATE and will lose marks until it is presented in MS Word. No paper based or hardcopy submission will be accepted.

len1508318

5/26/2017 2:09:59 AM

Evidences of desk research-Thorough research is indicated. Professional use of sources to support ideas, well-integrated, sources are credible. Very minor, if any, weaknesses with paraphrasing or integration / application. Synthesis between desk research and theories. Professional work. Synthesis is very coherent and flows well; topic is addressed thoroughly; analyses in great depth. Very minor, if any, inconsistencies and weaknesses with flow. Managerial contributions and implications- Contribution and implications are coherently presented with pragmatic examples and time frame. The feasibility and appropriateness of the recommendations are clearly discussed.

len1508318

5/26/2017 2:09:53 AM

Assignments should usually incorporate a formal introduction, main points and conclusion, and will be fully referenced including a reference list. The work must be fully referenced with in-text citations and a reference list at the end. We strongly recommend you to refer to the Academic Learning Skills materials available in the Moodle. References are assessed for their quality. You should draw on quality academic sources, such as books, chapters from edited books, journals etc. Your textbook can be used as a reference, but not the lecturer notes.

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