Reference no: EM132642127 , Length: word count:2200
MAR023-6 Thriving in a Competitive Global Context - Majan University College
Learning outcome 1: Demonstrate knowledge and understanding of the changing nature of the global business environment, buyer behaviour in a global context and the factors which influence the implementation of an organisation's competitive business strategy in a globalcontext
Learning outcome 2: Demonstrate skills and abilities in collecting and analysing appropriate information, applying a range of strategic business and financial tools and techniques available, to plan and evaluate global business and e-businessoperations.
Task:
During this unit you will have understood that many international businesses operating within a globalised world can be exposed to different types of risk. Consider the following question: Critically evaluate the major strategic risks that can impact a global business and identify potential risk responses. You MUST use robust industry examples to support the points you make. Important note: you must select one specific industry to focus your answer on.
In order to pass Assessment 1 you will need to:
• Deliver a report that includes a detailed analysis that identifies the primary strategic risks facing an international business in your chosen industry
• Analysis requires you to identify appropriate risk responses
• Develop and support your analysis by ideas and techniques drawn from academic theory and up to date research
This assessment will allow you to reflect upon some of the core concepts which contribute to the foundational themes of the unit. This assessment will allow you to demonstrate your knowledge in understanding the nature of the global business environment within which organisations operate. You will be expected to think laterally about the global business environment and the unique set of challenges an increasing level of interdependence can have on business activities/operations.
Harvard style referencing,
Attachment:- Thriving in a Competitive Global Context.rar