Analysis report for australian supermarket industry

Assignment Help Marketing Research

Reference no: EM131065944 , Length: word count:1250

The objective of this assignment is to produce an industry and technologies analysis report which will include the evaluation of strategies, systems and technologies for competitive advantage and sustainable competitive advantage of businesses in a segment of a specified Australian industry.

The specified industry is the Supermarket Industry.

IBISWorld Industry Report G4111 Supermarkets and Grocery Stores in Australia

The supermarkets that we should investigate are Woolworth; Costco and Aldi.

These are the requirement: (my parts are no 1,2,3,7 & 8)

The main written report will address the following questions / issues:

1. The first part of your report will focus on the supermarket industry. Begin by researching to build an understanding of the size and nature of the industry you are investigating. Create a demographic profile of the entire industry (not just the segment you have chosen); its size; its geographic distribution; the number and types of competitors; its profitability, whether it is a growth industry, stagnant or in decline; its attractiveness to investors, any industry trends that may help to understand the industry as it is currently.

2. The second part of your report will focus on the segment you have researched. This section will provide information about your segment: a demographic profile, its size, the number and types of competitors; its profitability, whether it is a growth industry, stagnant or in decline; its attractiveness to investors, any industry trends that may help to understand the segment as it is currently. This section should be presented in a manner that allows the segment to be compared to the industry as a whole. Together, sections 1 and 2 give the reader some context in which to understand the rest of the report.

3. The third part of your report will focus on the businesses you have selected in your segment. Identify and explain the distinct business models used by the enterprises you have investigated.

4. Then investigate and analyse your industry segment using Porter's Competitive Forces Model. Use the results of your investigation to describe and classify the forces within the segment. You should describe any differences amongst the business you have investigated.. For this part you will need to consider all competitive forces in the industry that may affect the businesses in your segment.

5. This part of your investigation focuses on business responses to the major forces identified in (i.e. how they compete). Identify a range of the strategies that businesses have adopted to provide them with competitive advantage (CA) and which of these are sustainable competitive advantages (SCA) in response to these forces. Your analysis should also consider issues such as cost leadership, innovation, differentiation, niche market and other strategies.

6. This part focuses on the internal arrangements within the individual businesses you have investigated - how they organise their businesses to implement their business strategies. Use Porter's Value Chain Analysis Model to analyseorganisations in the industry. The aim here is to explain how different businesses organise their processes to achieve their organisational objectives. You should choose to concentrate on at least two contrasting organisations in your segment to illustrate competitive responses. Justify your choice. As this question requires some knowledge of internal processes, you may find it difficult to obtain specific information. Use whatever information is available to you to address this question as best you can.

7. Use the Ives and Learmonth's CRLC to identify how businesses in your industry segment are using ICTs and applications to support B2C strategies and processes for CA and SCA. This question is not just a description of CRLC.

8. Report on supply chain systems, initiatives and management in the industry segment. How are businesses in your segment using ICTs and applications to support B2B processes for CA and SCA? There is no specific model or framework that you can use for this analysis. Also, depending on your segment and businesses, there may be very little in the way of supply chains to examine. However, some businesses in this industry have extensive supply chains to examine. . You may need to make general description from ISTs that you find.

9. For one business in the industry segment, analyse current information systems applications using Wards' derivative of McFarlan's APAF. This section of your report should show the ways in which information systems and technologies are being used, or could be used, to support business imperatives (strategic, key operational, support and high potential)
Note: You are required to report on one appropriate individual business in your segment.

10. Explore the Internet and other sources to identify new and "trending" information and communication technologies, systems and applications that are becoming available or that will soon be available to businesses in this industry to assist them to gain a CA or SCA. Describe these new technologies, systems and applications.

11. Explain how the new information and communication technologies, systems, and applications identified in #10 above might be used to create a CA or SCA. Your explanation should be in terms of some or all of the following:

effects on existing business models,
creating new business models,
supporting existing strategies,
creating new business strategies,
specific additions to a portfolio of information systems - explained in terms ofWard's framework,
improving ability to compete in terms of the five forces analysis,
improving / creating new processes in terms of the value chain analysis,
improving customer relations in terms of the CRLC framework.

12. How might these ICTs or applications create competitive disadvantage?

13 Provide a critique of two of the analysis tools you have used. Evaluate how effective they are for exploring competitive advantage in the industry. Use a separate section with headings in your report for each analysis tool. Provide supporting argument for your criticisms. You are required to comment on how well they fulfil the purpose for which they were designed, not to just point to areas for which they were not designed.

Analysis report for Australian Supermarket Industry

It's a group assignment but I want to do my part only which I attached the details. My parts are 1,2,3,7 & 8

1250 words.

5 harvard reference.

Reference no: EM131065944

Questions Cloud

Where jefferson have directly fought against his successors : Did Madison, Monroe, and John Quincy Adams successfully represent the party as Jefferson intended when he founded it? Where might Jefferson have directly fought against his successors?

Nominal value of the stock purchased : She invested £34,800 in the stock, and held it for a period during which she received interest of £5,600 in total for the period.

Making our own drums and accept that outside supplier : "In my poinoon we ought tp stop making our own drums and accept that outside supplier's office" said wim Nirwindt managing of Antilles Refining N V, of Arube "at a price of $18 per durn, we would be peying $5 less

Period of economic conservative governments : During the 1980s and 1990s, a period of economic conservative governments in much of the West and Japan, a leading approach among development economists was

Analysis report for australian supermarket industry : Analysis report for Australian Supermarket Industry. The first part of your report will focus on the supermarket industry. Begin by researching to build an understanding of the size and nature of the industry you are investigating. Create a demogra..

Determine the volume flowrate of the atmospheric air : Determine the volume flowrate of the atmospheric air

How this political divide would evolve into two-party system : After choosing which side to support, use the PowerPoint reading from this unit to choose a minimum of four of the six bullets from slide two titled, "Quick Comparison," as the basis for your speech. Using these four bullets you have selected summ..

The balance sheet of cheese wheel company : The following information is taken from the balance sheet of Cheese Wheel Company: Depreciation expense of $15,000 was reported on the 2012 income statement.

Tools of supply and demand : The market for health care services can be examined using the tools of supply and demand. In this market, the quantity variable is hours of health care services. Consumers' demand health care services while doctors (or others) supply health care s..

User Account

All Pages