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Analysis porter value chain model

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Reference no: EM133149910

Please write an essay containing

a)  Changes in definitions of marketing & paradigm shifts in marketing

b)  Analysis Porter's value chain Model

c)  Holistic marketing Approach

What kind of implications do they have for marketing planning? How these concepts changed the marketing management and marketing planning.  How would you structure a marketing plan to incorporate these concepts? 

Reference no: EM133149910

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