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Assignment:
Thoroughly know the video case studies on Unilever in Vietnam and the article by Reuters critiquing this strategy. You will be expected to provide your own analysis of Unilever's "Global Village" as an example of their sustainability strategy (e.g. Are strategies like it- as Unilever says, a strategy to secure their future? Strengths and weaknesses of this strategy? What criticisms if any of this strategy do you have? What might they do differently in your opinion?
Show macro and micro environmental factors influencing the marketing decisions of adidas. You should use a range of sources of information to differentciate between, industry and macro factors showing how they influence marketing decisions.
Discuss the role of promotion in the marketing mix.- What is a promotional strategy? Explain the concept of a competitive advantage in relation to promotional strategy.
Is this a new business idea or is their existing competition?; Does this idea serve to fill a need sufficient enough to appeal to a wide group of customers?
Find and Select a problem that a firm might have bringing out a new product or service and discuss how the firm could overcome that problem.
For your discussion post this week, visit YouTube to search for and view several past Super Bowl ads. Compare Super Bowl ads over the last few years. Discuss what types of strategies were used.
From the case study, take a position on whether Tropicana did or did not make a major mistake in changing its product packaging. From the scenario, prioritize the attributes of Golds Reling's brand from the brand map
Describe the differences in product offerings in 2 countries compared to the company's product you are familiar with in your home country.
How Has the Sports Facilities & Public Events Changed Since The Invasion of COVID-19? Explain some of the positive effects of this situation.
Do you find yourself waiting for certain items to go on promotion, or do you simply consider it a bonus when a product you already like happens
Respond to the following questions in 150-200 words (per question): Explain the unique characteristics of the four primary market structures.
Select an athletic program (i.e., specific college sports team) participating at the NCAA Division I level. Please identify a specific NCAA D-I athletic team (e.g., football or women's lacrosse) in your initial forum.
As an employee, how could you persuade your boss that you could be a vital source of sustainable competitive advantage?
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