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Assignment:
1. Depict the industry of airlines specifically Southwest Airline in terms of the following aspects:
2. Were there disruptive innovations in the industry? If so, explain why they were "disruptive," based on Christensen's logic (e.g. overshooting, coming from below, asymmetry of motivation to compete) Support your argument with evidence. If you believe disruptive innovation hasn't happened yet, explain why it hasn't happened, in terms of overshooting, coming from below, and asymmetry of motivation to compete. Providing examples are preferable.
3. What would be a good strategy to either prevent disruptive innovation of your competitors, or creating a disruptive innovation, based on your analysis of the three conditions of disruptive innovation (overshooting, coming from below, asymmetry of motivation to compete)? Why? Support your argument with evidence.
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