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Analysis of the social media presence

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Conduct a strategy analysis of the social media presence of two well-known companies in the same industry.

Answer all aspects of the questions in giving your insights.

Company (short answer).

Product or industry (short answer).

Links to website and social media channels (short answer).

What do you think the brand identity of the company is? How well is the company portraying its brand identity in its social media posts (see chapter on branding for further details)? (detailed answer)

Look at the social media marketing benefits listed above. Now look at the company's posts across platforms. Which of these marketing benefits do you think the company is gaining by posting on social media? (detailed answer, and give examples)

Make sure you answer these questions for your second company, too.
Share your takeaways by answering the following questions:

How are the two companies similar in their social media posting? (detailed answer)

How are they different? Why might that be? (detailed answer)

What are at least two takeaways you gained from working on this assignment? (detailed answer)

Reference no: EM133259413

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