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Analysis of the potential of h-ds entry

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Assignment:

Addresses Michael Porter's time-tested Five Forces Model of competitive influences that a market entrant faces. act as Harley-Davidson's international marketing strategist and provide a five-forces analysis of the potential of H-D's entry into the highly competitive Japanese market, home to Honda, Kawasaki, Suzuki, and Yamaha.

REQUIRED COURSE TEXT:

Keegan, W. & Green, M. (2020). Global Marketing (10th ed.). Boston, MA: Pearson.

Reference no: EM133404077

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