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Analysis of the key consumer behaviour influences

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Reference no: EM131988450

STAGE: Group work - Research Integration & Problem Solution

Each member brings their individual research to work as a group in developing an innovative solution.

Summarise the sustainable and unsustainable consumption practices.

o Who engages in these behaviours? Flow are they performed? When? Where? Why?

Present a critical analysis of the key consumer behaviour influences.

o What are the personal, interpersonal and cultural factors? What are the relevant theories?

Propose an innovative solution

What exactly is on offer? Product? Price? Place? Promotion? Why will it work?

Topic is UNSUSTAINABLE CONSUMER BEHAVIOR IN PRODUCT CONSUMPTION-

OVERCONSUMPTION OF SUGER in Australia, in younger age group. So the solution 3.3 should design for the younger age group in Australia.

Group Presentation (15%): Research Integration & Problem Solution

We need ppt and the assignment for the speech please

• Created materials (ppt, or equivalent) uploaded to iLearn ‘Stage 3 group presentation slides submission link' and group oral presentation in tutorials.

• All group members present for 5 min each, 20-25 min per group.

• One submission per group.

• Full Harvard referencing is required (in-text citations and reference list).

• Content development guide: 'Summary of identified unsustainable consumption', 'Proposed sustainable consumption practices', 'Critical analysis of personal CB influences', 'Critical analysis of interpersonal (e.g., reference groups, social class and status) & cultural CB influences', 'Innovative, sustainable solution for the identified unsustainable consumption issue', and 'Presentation skills.

Attachment:- Requirement.rar

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This paper is asked to write on Over consumption of sugar in Australian youth. Sugar consumption if becomes over than the amount, it can cause life-threatening diseases. So, this paper first discussed the tendency of over-consumption of sugar among young and then critically analyze the behavior of them. It includes economic, cultural, and social intent of the people. Finally, it gives some ethical and possible solution which can help the young people to take less sugar.

Reference no: EM131988450

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Reviews

inf1988450

8/23/2018 3:12:07 AM

with the assignment, I sent the requirement before. The consumer behavior part need to include: Present a critical analysis of the key consumer behavior influences. (What are the personal, interpersonal and cultural factors? What are the relevant theories?

len1988450

5/19/2018 1:05:05 AM

This is stage 3 group work, and we already finished stage 2-individual essay. The one requirement of this stage 3 -group works ( 3.2 Present a critical analysis of the key consumer behaviour influences. o What are the personal, interpersonal and cultural factors? What are the relevant theories?). This is what we did in stage 2. I only sent 1 group member''s work, because it only allows me to submit 3 document. if you need all of us stage 2 individual essay.

len1988450

5/19/2018 1:04:47 AM

STAGE 3: GROUP PRESENTATION (INDIVIDUALLY MARKED) Summary of identified unsustainable consumption 0 .5 1 1.5 2 2.5 Proposed sustainable consumption practices 0 .5 1 1.5 2 2.5 Critical analysis of personal CB influences 0 .5 1 1.5 2 2.5 Critical analysis of interpersonal & cultural CB influences 0 .5 1 1.5 2 2.5 Innovative, sustainable, ethical solution 0 .5 1 1.5 2 2.5 Presentation skills (Gestures, postures, eye contacts, audience engagement, confidence, etc.) 0 .5 1 1.5 2 2.5 MARK = /15

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