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Analysis of the internal situation and external environment

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Reference no: EM132859433

Please imagine you are a sporting goods industry expert and your task is to evaluate the integration of Reebok.

(a) Based on a strategic analysis of the internal situation and the external environment, was the integration of Reebok a success story? Please include examples from the case study in your answer.

(b) What recommendations would you give to CEO Kasper Rorsted with respect to future steps to integrate (or not integrate) Reebok into the Adidas Group? Please make sure to back up your suggestions with reasonable arguments derived from your strategic analysis.

Reference no: EM132859433

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