User Account

All Pages

Analysis of the global environment of the business

Assignment Help Marketing Management
Reference no: EM132462942 , Length: word count :- 2500

The summative assessment of 2,500 words requires you to use relevant global marketing and ethical theories, frameworks and concepts from the module to analyse the sector within your chosen organization operates and to produce a consultancy report on the marketing challenges and opportunities it faces both now and in the future. Specifically, the summative assessment requires you to:

Use relevant global marketing and ethical theories, frameworks and concepts from the module to analyse the sector within which the organization operates and the marketing challenges and opportunities it faces both now and in the future.

Building on the formative, develop a consultancy report as if for presentation to the Board of your chosen organization. The report needs to cover, amongst other things:

Question 1: Introduction to the organisation, including, for example, the sector and countries within which it operates. Identification of the organisation's core capabilities/strengths.

Question 2: Analysis of the global environment of the business using selected theories from this and previous modules (eg market audit)

Question 3: Identification of key threats and opportunities within that environment

Question 4: Analysis of the organisation's current marketing activity and ethical stance, using theories and concepts from the module (eg IMC theory, stakeholder-led approaches and so on). This should include details of its marketing approach and an analysis of whether this could be improved to capitalize on the threats and opportunities you have identified.

  • This should include your assessment as to what extent is the company is capitalizing on the available market opportunities, your argument as to whether its marketing strategy is global/local or otherwise, and your judgement on how it is performing in terms of ethical considerations.

Reference no: EM132462942

Questions Cloud

Prepare all the journal entries to record purchase of cotton : The company's fiscal year-end, the June 1 futures price has fallen to $.76 per pound. Prepare all the journal entries to record purchase of cotton
What do you think berlin meant by that statement : Celebrated historian Ira Berlin (shown below), wrote a book about the evolution of colonial slavery entitled: Many Thousands Gone. In it, he makes the.
Discuss the case ads used by oreo cookies internationally : Discuss the case ads used by OREO Cookies internationally,that you did not choose for your Three postings for a Total of Five postings.
Evaluate the author authority or background : For this project, you are to identify at least 10 original sources of research from scholarly sources. At least 3-4 of your sources must have been published.
Analysis of the global environment of the business : Analysis of the global environment of the business using selected theories from this and previous modules (eg market audit),Identification of key threats
Describe the seven types of errors : Describe the seven types of errors that can occur in a health care environment. Provide examples of each. Are all these errors preventable? Describe measures.
What was JT flexible budget total expense variance : JT budgets December, 2013 sales of 30,000 glasses of beer. What was JT's flexible budget total expense variance? What was JT's flexible budget revenue variance
Identify two consumer products sold in a grocery store : Identify two consumer products sold in a grocery store or by a mass merchandiser such as Walmart. Explain the strategies used to introduce each of the products
Analyze security related to the digital information world : Analyze security, privacy, ethical, and legal issues related to the digital information world and marketing . Define Market Segmenting ,Target Marketing

Reviews

Write a Review

Marketing Management Questions & Answers

  Integrated marketing communication

Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean  consumers of the ethics involved in buying clothing made from Bangladeshi factories  .

  Multiple choice questions on e-commerce

The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..

  Balanced scorecard for red lobster

The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..

  Marketing plan - marketing audit, swot and smart report

The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..

  Marketing plan

Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..

  Yamato corporation analysis - harvard case study

Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.

  Marketing plan - create a new product

The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.

  Report on digital marketing strategy for a website

Promotion strategies of  the one's own developed website

  Integrated marketing campaign of mccafe

Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..

  New product development at adidas

In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.

  Managing services in competitive environment

Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.

  Prepare a marketing plan

A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

Submit Assignment

Academics

Major Subjects

Majors

Get In Touch

whatsapp: +1-415-670-9521

Phone: +1-415-670-9521

Email: [email protected]

TERMS & POLICIES

HELP & SUPPORT

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd