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Structure (10%) Academic writing, structure & coherence. Proofing and typographic errors An excellent, well written and structured assignment throughout, which is coherent and free from typographic errors The writing is generally well structured and coherent. There may be a small number of typographic errors and/or areas where improvements can be made. The writing is structured and coherent in places. However, there are a number of typographic errors and/or areas where improvements can be made. The writing lacks structure and coherence in many places. There are a significant number of typographic errors and/or areas where improvements can be made. Please proof read your work. The work requires considerable improvements as it is largely unstructured and incoherent, which renders it difficult to read and understand. Please refer to the university’s academic skills webpage for guidance on academic writing.

Referencing (40%) Correctly formatted in-text citations and reference list using Harvard Referencing Excellent formatting of in-text citations and reference list. Very good formatting of in-text citations and reference list with a small number of areas for improvements Generally good formatting of in-text citations and reference list. However, there are a number of areas where improvements can be made Satisfactory formatting of in-text citations and reference list. However, there are many areas where improvements can be made. Please study www.citethemrightonline.com for guidance Referencing requires considerable improvements. Please study www.citethemrightonline.com for guidance.

Excellent Work Very Good Work Good Work Satisfactory Work Unsatisfactory Work Synthesis (50%) Ability to construct a balanced discussion effectively synthesising and integrating the four literature sources provided Excellent work, which successfully and comprehensively integrates the case study and wider literature sources to produce an effective synthesis and balanced discussion. Very good work, which makes use of the the case study and to produce a balanced discussion and synthesis in places. There may be a small number of areas where improvements can be made. Good work, which makes use of the case study provided to produce a reasonable attempt at a balanced discussion in places. However, there are a number of areas where improvements can be made. Satisfactory work, which attempts to use the case study provided to produce a written discussion. However, there are many areas where improvements can be made to enhance the quality of the discussion and synthesis. The work requires significant improvements to produce an effective synthesis. Please contact your tutor for further guidance on academic writing skills.

Question Mark 1. VRIO analysis Maximum 25 marks 2. SWOT and TOWS analysis Maximum 25 marks 3. Change Models Maximum 20 marks 4a) Strategic Recommendations Maximum 10 marks 4b) Suitability, Feasibility, Acceptability Maximum 20 marks TOTAL Maximum 100 marks

1 • Evaluate and reflect on the influences driving demand within the business to consumer and business to business markets and the factors influencing the strength of their influence 2 • Critically assess the debate that surrounds corporate values and social responsibilities. 3 • To analyse competition and customer requirements in order to identify opportunities for competitive advantage within an industry. 4 • Identify different types of strategic change programmes and assess the value of different leadership styles in managing strategic change.