Analysis of the company in the industry of choice

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Reference no: EM132921853 , Length: word count:2500

Strategy and Decision Making - The Brief

Introduction

The brief is a piece of work you produce set by the tutor. The assessment of the brief for this unit is a report on a company in an industry The aim of the assessment is to make students apply the theory in business theory implementing the tools and business principals taught in the class. The topic will be relevant to the industry of their choice and they will carry out a full assessment of the tools such as SWOT analysis, Porters five forces and others. Their conclusions will make references to the strengths and weaknesses of the parts of the industry they analysed and propose measures to improve them.

The Industry

After each student has chosen the industry and company they intend to analyse they will look first at the industry assessing its current status, the forces operating on it and its probable medium-term future. To do this they will use Porter 5 forces to assess the competitive intensity of the industry currently and PESTEL to gauge its probable future. Its major competitors will need to be identified.

The company

To determine the position of the company in the industry the student will need to carry out a SWOT analysis; also an assessment of the strength if the company's value chain and the uniqueness of its core competences. The strategy clock should be used to illustrate the company's possible strategies and possibly an attempt made at scenario planning for the future. Attention should be made to the company's record in terms of innovation when assessing its probable future.

Deliverables

The student is required to:

1) Write up an individual business strategy report with their analysis of the company in the industry of choice. (2,500 words)

Attachment:- Strategy and Decision Making.rar

Reference no: EM132921853

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