Analysis of the business environment for the company

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Reference no: EM133291923

Assignment:

Company: Pret a Manger

1. Why is there a high level of threat of substitutes to the company?

2. Conduct a detailed analysis of the business environment for the company using macroenvironment (PESTEL). Use the full rigor of the theory to explain how each factor in the external environment will potentially affect the company. Give specific information

3. Produce up-to-date and forward-looking company strategic position in the industry.

4. Identify the key resources and capabilities of the company using the VRIO framework (Value, Rarity, Inimitability, and Organisational Support)

Reference no: EM133291923

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