Reports must be submitted electronically via the MySCU assignment drop box by the due date by all students (you and your pair / partner) must submit the same assignment individually with both names and student ID’s on the title (cover) page. A hard copy may also be required if your local lecturer elects to mark via hard copy. Length is 3500 words maximum (excluding executive summary, reference list and any appendices). A penalty of 5% of available marks will be applied for every 100 words over this limit.

Company should be scoot airlines Australia. Not others company. Let me know fast. I hope you go through the details of the assignment that I have attached to you before. A key concern of strategic management is making prudent and effective use of an organisation’s resources and capabilities to achieve the organisation’s goals in light of prevailing external conditions. Thus, for this assessment you are required to choose one of two prescribed case study organisations and conduct an analysis of that organisation’s internal and external environments, then make recommendations as to how the organisation might maintain or improve its competitive advantage. The yellow highlighted parts please read carefully I required to do choose scoot airlines and also should make my own recommendations as per the format of my assignment details.